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I think that era of wannabe macho Americana is a dead memory now at least in the USA.
This has modern bolly wood action movie written all over it. It's India making a bold statement that it actually has balls...
Also R.E was a firearms manufacturing brand during the Old British Empire phase so there's a little bit of a homage to that while blasting the door of its hinges type of feeling about it regarding the name.
Mostly though I think its the head CEO trying to turn a page of R.E away from its old hat ingrained origins while still keeping some of that old school magic.
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